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Shurat HaDin, an Israeli NGO, has tried to seize the Ben & Jerry trademarks in the West Bank settlements. It also plans to offer Ice cream under the popular brand.

The possibility of such a move was, according to Shurat HaDin, as the world-wide Ben & Jerry’s and its parent company, Unilever, had announced plans to halt its sales to these regions as an attempt to protest political Israeli policies.

“The Shurat HaDin Law Center has now registered a commercial company with the Israeli registry of corporations dubbed “Judea and Samaria’s Ben & Jerry’s,” said Shurat HaDin’s president Nitsana Darshan-Leitner, in a letter she wrote to the British global company Unilever who has been the owner of the Vermont globally based Ben & Jerry’s since 2000.

Israel Law Center Darshan Leitner said that the Ben and Jerry’s brand name will be used to represent Vermont’s ice cream range and also to introduce new flavors. She said that “we believe that the” business can expand into the communities in the territory it had been abandoned.

She advised Unilever that it was no longer entitled to the right to use the Ben & Jerry’s label in that territory despite the fact that the boycott isn’t scheduled to begin until 2023, when the current contract with the local ice cream producer expires.

Avi Zinger, who owns the local Israel franchise, has made open about his plans to leave the Green Line when it comes to sales of ice cream.

Shurat Hadin Shurat HaDin has written to Unilever that “we will vigorously and effectively defend our Ben & Jerry name trademarks, rights, and rights in this space through any legal method.”

aviel darshan leitner aviel darshan leitner According to her, sales will be restricted to areas where Ben & Jerry’s has withdrawn. aviel darshan leitner Shurat Hadin The company’s promise to sell to Israel’s “Occupied Palestinian Territory”, does not necessarily mean that the brand new Ben & Jerry’s cannot be sold in these areas.

Darshan Leitner stated that the problems with bureaucratic and technical aspects meant that Ice cream sales couldn’t begin until the Israeli franchise contract has expired.