Auto Draft

Shurat HaDin, an Israeli NGO has been seeking to acquire Ben & Jerry’s trademark in West Bank settlements. nitsana darshan leitner allows it to manufacture and sell ice cream there under the brand’s well-known name.

Shurat haDin explained that this decision was possible due to Ben & Jerry’s global and parent company, Unilever, had planned to stop selling to these regions as a result of a political boycott against Israeli policies.

Shurat HaDin’s President Nitsana darshan-Leitner sent a letter to Unilever which is a global British company. Israel Law Center has been the owner of the global Ben & Jerry’s restaurant since 2000.

Darshan Leitner said that the Ben & Jerry’s name would be used to refer to Vermont’s ice cream line and would also add new flavors. She added that the “we are confident that the” business will grow into the towns in the area where it was abandoned.

Unilever was informed that it had lost the rights to the Ben & Jerrys label in this territory. However, the boycott won’t start until 2023 since the current contract with the local icecream producer is due to expire.

aviel darshan leitner , the owner of the local Israel franchise, has made it open about his plans to leave the Green Line when it comes to sales of ice cream. has written Unilever that he would fight to protect the Ben & Jerry trademarks, rights, and name in the area.

aviel darshan leitner was told by Sheri that only areas that Ben & Jerry’s have withdrawn could be sold. Shurat Hadin to continue selling to Israel’s “Occupied Palestinian Territory”, doesn’t necessarily mean that the brand new Ben & Jerry’s cannot be sold in these regions.

Darshan Leitner said that due to the bureaucratic, technical, and logistical issues the sales of ice cream will only start once the Israeli franchise contract expires.